“Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores,” Deirdre O’Brien, Apple’s senior vice president of retail and people, said in a letter posted on its website. In January, the website MacRumors that tracks Apple innovation reported the company is working on a new generation of iPhone enabled with 5G wireless broadband technology and a Tile-like device that could be attached to everyday objects to track their whereabouts, as an extension of its existing “find” technology for tracking iPhones and laptops and further out, “smart glasses” that can deliver augmented reality information for those wearing them.In its stores, Apple has enacted a number of safety measures to mitigate the pandemic, including a requirement of face coverings for employees and customers, touchless temperature checks of customers, social-distancing measures such as limited store occupancy and “continuous deep cleaning.” “Both Apple Watch and AirPods did very well in terms of collecting new customers, Apple Watch in particular - 75 percent of the customers are new to the Apple Watch, and so it’s still very much a selling point to new customers.” “This product category is now the size of a Fortune 150 company,” Apple CEO Tim Cook said in late January on a conference call with investment analysts. Apple still reported runaway success for emerging product categories like its AirPod wireless earbuds and other “wearables” like the Apple Watch. Last year, Apple made its biggest splash not with gadgets but new services, led by its Apple TV+ streaming service that is going toe-to-toe with Netflix, Amazon Prime, Hulu and others with original new series. In the United States and western hemisphere region for which Apple breaks out results, sales were up 12 percent to $41.4 billion for its first fiscal quarter that encompassed the 2019 holiday shopping season. Mall developer Brookfield Properties told investment analysts in early February that the majority of SoNo Collection retailers beat their sales expectations for the holiday season, of those open prior to Christmas. He and other tenants are fighting backĪpple’s retail stores are typically among the busiest in Northeast malls, particularly each September on the heels of the company’s introduction of new products and running through the holidays.
“This is a good anchor store to have here,” McRedmond said Saturday. hair salon, as well as a restaurant row that includes La Picanta, Pokelicious and Sono Ramen, with more to follow, including the newly revealed Soul de Cuba Cafe.
In addition to Amazon 4-Star, recent SoNo Collection grand openings have included an Aerie apparel store and the Skull & Combs Co.
Apple’s move to South Norwalk is among multiple defections from the downtown Stamford mall. For New Canaan resident Dick McRedmond, the Apple opening gave him his first excuse to visit The SoNo Collection, having previously shopped at Stamford Town Center’s store. On a sunny but chilly morning that drew ample numbers of shoppers to The SoNo Collection, both stores were thronged with shoppers.
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